Reprinted from RicksBlog.com - Originally published August 7, 2013
Howard and I are positioning T.R.A.F.F.I.C., the show that MEANS B.U.S.I.N.E.S.S., as the Intersection of all the domain-related shows to come. The shift will be moving away from ICANN meetings as they become less relevant and towards the entrepreneur. The focus then becomes marketing and sales and not legislative.
This will spawn all types of splintered meetings, self promoting events and small groups and that makes doing business expensive and time consuming.So with that in mind and hundreds of gTLD's coming into existence that will require extreme marketing, Howard and I are proud to announce our 2014 and 2015 T.R.A.F.F.I.C. shows will be in a hotel that can handle the volume and size of what is coming.
T.R.A.F.F.I.C. has been the hub for TLD rollouts for many years. Whether it was .mobi, .me, .co or .xxx, each found great success at TRAFFIC and each were able to parlay that exposure into even bigger successes. And that does not even mention the overall sponsors we have had over the years and the success and growth they have enjoyed. Each sponsored for multiple shows and T.R.A.F.F.I.C. was THE turning point.
1. DomainSponsor came to TRAFFIC and did a years worth of business in 3 days. T.R.A.F.F.I.C. helped transform their company.
2. TrafficZ and Company was our second sponsor. Rolled up to Las Vegas in an old van and left as the top dog. T.R.A.F.F.I.C. helped transform their company.
3. Skenzo was our next sponsor and they too rose to the top. T.R.A.F.F.I.C. helped transform their company.
Anyone that has stepped up to the plate at TRAFFIC has been able to lead the pack. We have a track record of success and it is contagious.
With the GLUT of new extensions coming out, T.R.A.F.F.I.C. will become more important than ever. Why? Because those gTLD's that think they can survive and thrive without the support of the domain investing community are going to find out pretty quick how hard it is to sell one domain at a time to end users and all the overhead.
I have no doubt that several of the 1900 new gtld's will break out. But those that do will be the ones that the domain investment community and attendees of T.R.A.F.F.I.C. embrace. YOUR JOB is to show them why they should be embracing yours.
T.R.A.F.F.I.C. is known as the domain industry's premiere conference because it makes business possible. Whether those possibilities for business begin at the now-legendary Cabana Networking or will happen for you at this year's Road Rally, the Domain Landscape is changing, and nobody can deny that.
T.R.A.F.F.I.C. is the ideal venue to meet challenges head on and get the new ideas that make your domains as profitable as they can be. We once announced, "You can't always see into your future, unless you have a crystal ball." That line opened the video presentation at T.R.A.F.F.I.C. East 2006. Things have changed considerably since then, and the future can be seen! For domain owners and investors, the opportunity opening up in the next several months - indeed, the opportunities coming through the next few years - will be numerous. But, finding the most profitable ideas and opportunities is what T.R.A.F.F.I.C. is about.