Since 2011, Joe Higgins has been Director of Business Development of Swiss-based parking provider Rook Media AG. In this role, Joe manages Rook’s high value clients and business relationships worldwide. Founded in late 2010 by a core group with over 60 years combined experience in domain monetization, Rook’s platform served nearly 30 million domains throughout 2012 as the company quickly established itself as a trusted leader in the direct navigation industry.
Before joining Rook, Joe spent 6 years with DomainSponsor managing the relationships of their top clients and was part of the team charged with their initial expansion into the European market in 2009. Prior to the domain industry, Joe made a living as a musician (drums) recording albums and performing in clubs, theaters and arenas throughout North America, Europe and Japan.