Owen Frager, Chief Innovation Officer of the Frager Creative Group, and principal blogger at Frager Factor, is a "name maker" who has created monikers patented by Bell Labs that are generating $50 million a month since 1990. Over a career with Alcatel-Lucent and another decade at the helm of his own firm, Owen conceived of monikers for companies, brands, programs, software and services that have generated additional multibillion dollar revenues and continue to earn monthly residuals around the world. Often, a positioning statement or slogan coined by Owen has helped to clarify the category or benefit of the brand. And provide a competitive advantage.
Owen's marketing career spans nearly 20 years developing and implementing strategies, positioning and messaging that transformed several of the world’s most successful enterprise software companies into high growth market leaders. At his day job as Chief Innovation Officer at The Frager Creative Group, for Fortune 500 companies and as the ghostwriter behind Madison Avenue icons, he creates interruptive headlines, intriguing subject lines, high-conversion emails and landing pages, persuasive elevator pitches, memorable names, irresistible offers, compelling presentations and, much more!" -- all grounded in actionable messaging strategies based on penetrating insight into customer behavior and psychology.
Beyond Frager Creative, Owen's blogs and online communities attract tens of thousands of visitors a day. In addition, his work has been featured on NBC and CBS; in Print Magazine, The New York Times and The Wall Street Journal.