Page got his start in domains buying BlueHorseshoe.com for his hedge fund in 1998. After purchasing and flipping expired names in 1999, he applied for the .kids domain in the 2000 new TLD round and funded the registry operator Basic Fusion.
Page also tested a totally new concept, selling domains in person at a mall kiosk during the 2000 christmas season. The worst rainy season in 20 years and the oncoming burst of the dotcom bubble soured plans for a national rollout, but now JoeDomains.com is back, able to offer better domains, paired with hosted software solutions and financing.
Page is authoring the upcoming Domain Name Investing Handbook: How to Make Money in Internet Real Estate due to be published in July. Page placed two names in 2009's DnJournal.com Top Ten realized sales list, including the successful sale of Seniors.com at the TRAFFIC Moniker Auction in June 2007 for $1,800,000.